CEMIX: Decline in revenues due to dwindling LCD TV sales
Autor: Markus Hevesi
11/24/2011, 22:35 CET
The German market for CE products continues to grow. As can be seen in the Consumer Electronics Market Index (CEMIX) released today, sales in the first three quarters of the year were 4.5 per cent higher than last year.
In individual analysis, the three product divisions again have developed very differently: While the consumer electronics segment has decreased by 5.2 per cent, the IT (+2.3%) and telecommunications segments (+40.9%) have shown considerable growth. According to the Bundesverband Technik des Einzelhandels e.V. (BVT), the sales decrease of consumer electronics is due to the falling price of LCD TVs. Sales of televisions have continued at a very high level in the third quarter, however.
The CEMIX is a joint project of BVT, GfK Retail and Technology GmbH and the Society for Entertainment and Communications Electronics Ltd. (gfu). (Logos: BVT, GfK, gfu)
Cumulated, revenues from TV sales from January to September 2011 have reached more than four billion Euros, a 7.3 per cent decrease compared with last year. Based on unit numbers, there is a slight drop to 6.5 million units. While plasma TVs have yielded 22 per cent, front projectors and fading technologies, such as CRT TVs and rear-projection models, as well as portable televisions have slumped by 27 per cent, while LCD TVs have recorded a 2.3 per cent increase.
Approximately 32 per cent of televisions sold in the first half year offer internet capability and about 86 per cent have an integrated HDTV tuner. The sales volume of 775,000 units in the 3D segment is seen as a sign that 3D television is gaining importance by the BVT.