At the Consumer Electronics Show (CES) in Las Vegas, Sony
has unveiled a 27 inch OLED TV, capable of displaying high definition content at its full HD resolution of 1,920 x 1,080 pixels.
According to engadget
, the contrast ratio of the OLED TV amounts to an unbelievable 1,000,000:1
Sony president Stan Glasgow said in front of journalists devices ready for the mass market might be around as early as next year. "It is not as far off as you might think," Glasgow said.
Sony CEO Howard Stringer, too, presented himself enthusiastic about the new technology; however, he also added that the question of cost would have to be addressed in a mass-friendly way first. Once this was solved, though, there would be nothing in the way of a market launch.
Questions regarding materials and patent issues had already been attended to earlier, and, in the field of smaller TV panels, the requirements for a mass scale production would be clarified shortly, Sylvia Shin, spokeswoman for Sony Europe, affirmed.
She outlined OLED as being one of the most important technologies of the future, whose potential benefits are obvious for Sony, too. Accordingly, compared to regular LED technology, OLED is said to allow for even thinner panels and improved image quality.
While the 27 inch panel measures only 1 cm at its thinnest point, the also presented 11 inch model is a mere three millimeters thin.
Unlike LCD displays, OLED panels do not require any backlighting, thus making them more energy efficient. Also in terms of brightness and maximum contrast, the new technology outshines existing panels.
OLEDs are based on dyes that, by applying voltage to them, can be made to emit light. Read more about OLED in our PRAD special