News TV SETS

The Loewe Reference 52 Full HD+ 200 flat screen TV with 52-inch screen has a depth of just 60 millimetres. However, the best thing about the model is invisible: all technologies for a fascinating home cinema experience are integrated into the flat-screen display.

The Loewe Reference Mediacenter is the central, flexible port for every kind of digital entertainment. Whether it is an iPod, DVD or radio, to name but three examples, all media will find their ideal connection here and can be played back. The razor-thin Loewe Reference Sound standing speakers should also provide voluminous sound. This is possible thanks to electrostatic charging. Thus, Loewe is offering this technology for the first time for the premium market. The Reference Sound subwoofer completes the unique sound experience. Thanks to intelligent multi-room solutions, this sound experience can be enjoyed without great outlay for installation in the entire living space.


The complete Loewe Reference product line can be controlled with a single remote control. Loewe Assist Media leads the user through the numerous entertainment possibilities with an On-Screen menu. In side rooms, the OLED is activated on the remote control and therefore makes it easier to select and use controls. The entire system can be placed on one single base plate and thereby lends Loewe Reference a sculpture-like character

With the Loewe Reference, the user not only enjoys high-resolution images in Full-HD resolution with 1,920 x 1,080 pixels, but also especially fluid image transitions thanks to 200 Hz technology and 24p cinema film playback. This means better sharpness in motion, even for fast camera movements. The receiver for receiving digital terrestrial, cable and satellite signals is also integrated into the Slim Line exterior. HDTV programmes can be enjoyed via the integrated HDTV receiver without additional devices. The Loewe Reference will therefore also carry the official "HDTV 1080p" logo.


Also included as standard is the DR+ hard drive recorder with an impressive 500 GB capacity for uncomplicated recording and time-delayed playback of television programmes –even in HDTV quality. Other features include: integrated media player with network function in order to allow the user to access multimedia material (images, music and videos) on the home network and also to access Internet ratio.

A motorised rotating function allowing the Loewe Reference 52 to be turned into the perfect light using the remote control is also included. The Loewe Reference Flat-TV can be set up on a floor stand or a base plate with cube as preferred.

Market launch for Loewe Reference is planned for the IFA 2009.