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IntelliTXT
PRAD.de incorporates "IntelliTXT", a new technology for intelligent advertising
Within the texts of our web pages, you will notice some words that are double underlined and marked in green. These are links provided through IntelliTXT by Vibrant Media. IntelliTXT is a program for identifying keywords within a text, which have been booked by advertisers beforehand.
If you move the tip of your mouse over such a link, a little window will go up, which is called Tooltip, and display advertisement. The selection of the content of these advertisements happens automatically and is outside of our editorial staff's influence.
You decide which advertisement you want to see!
The system shows advertisement that is based on the corresponding context, thereby making it often useful as it might point to current bargains for instance. Furthermore, as opposed to Flash-based advertisement with music or pop-ups, you are the one who decides whether you want look at the information or not.
If you are interested in one of the advertisers' products or services shown in a Tooltip, click on the link and you are going to be redirected to the corresponding page. In case you are not interested in the message advertised, leave the underlined word with your mouse and the tooltip will close immediately.
If you have basically no interest in these messages advertised, you can simply ignore the green links and read the text undisturbed.
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IntelliTXT is not Spyware
IntelliTXT is merely inside the webpage you are viewing at that time, and not on your computer. This system does not collect any personal data and does not require downloading any kind of software beforehand.
Green links are not visible
IntelliTXT is supported by Internet Explorer version 5 or higher on Windows, by Netscape version 7.2 or higher and by Firefox version 0.8 on all platforms, including Mac.
Additionally, this technology will only work if you have JavaScript activated in your browser. With the Internet Explorer for example, you can change this setting under "Tools", "Internet Options" and "Advanced".
Why do you offer this form of advertising?
Our Internet presence provides users with information free of charge. We want everybody to continue to benefit from this content at no charge. Yet, we do invest time and money in technology and in our editorial work. Given that we receive neither subscription fees nor any other public funds, advertising remains the main source of revenue for us.
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* All prizes incl. VAT and plus shipping costs. |