Just received mine, the Asus uses the typical aggressive anti-glare coating found on IPS panels.
Mine has excessive back light bleeding on the right corner, see under-exposed picture below. In reality it looks even worse, brightness is set to 112cdm/2 after calibration with my i1 Display Pro. Monitor on the left is an Asus VG236H (TN).
[Blockierte Grafik: http://i1093.photobucket.com/albums/i432/240hzTeslaStorm/Asus%20PA238Q/GOW3comparison038.jpg]
The Asus supports 72-76hz refresh rates but it skips frames and flickers. These costs 280$ in Canada. GOW3 picture below:
[Blockierte Grafik: http://i1093.photobucket.com/albums/i432/240hzTeslaStorm/Asus%20PA238Q/GOW3comparison006.jpg]